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This web site locallifeusa.com states the following, "Our mission is to create a brand that embraces blue collar, white collar and everything in between." We saw that the website said "com to create the perfect purchase." It also said " Marlin Coastal Collection Short Sleeve Tee. Vending Machine Short Sleeve Tee. Sweet Tea Short Sleeve Tee. Spaceman Graphic Tee Short Sleeve. Pineapple Willy Short Sleeve Tee. Baby Pink 32oz Local Life USA Tumbler. Black 32oz Local Life USA Tumbler. Long Sleeve Layered Flare Dress." The header had local life clothing as the highest ranking optimized keyword. It is followed by NOLA, Local Life USA, and New Orleans Clothing which isn't as ranked as highly as local life clothing. The next words locallifeusa.com used was Southern Clothes. Frat gear was included but could not be viewed by web engines.